GlobalCapital – Marketing Campaigns
Brand identity design for GlobalCapital’s sub brand: Securitization
MY ROLE AT GLOBALCAPITAL
I work as a Marketing Executive at GlobalCapital, a publisher dedicated to delivering the latest developments within the capital markets. My role involves executing successful marketing campaigns to generate quality leads and part of my role also focuses on creating various graphics for each marketing campaign, including social media collaterals/videos/ visual graphics, pitch decks, presentations, banners for business conferences as well as any other visual assets (digital/print) such as survey cards design, event posters, and email newsletters.
THE BRIEF & CONCEPT
GlobalCapital is the go to information source for the international capital markets and it covers a range of sectors including Securitization, which I'm responsible for marketing to the target audience. I was tasked to establish a distinct sub brand identity for this segment and develop its own branding to be used on events, and marketing materials including emails, social media and daily securitization coverage newsletters.
THE PROCESS
In the graphics I’ve created I kept GlobalCapital’s brand identity since it is the parent company, while incorporating unique elements for the Securitization section. In the banners, I highlighted the various sectors covered within Securitization and included additional services such as the securitization podcasts and the securitization awards in order to add extra value to the service.
Backdrop and Pull Up banner for the event’s booth
I've designed a backdrop banner tailored to promote the Securitization segment of GlobalCapital's news coverage. It features the primary sectors journalists delve into to report on the Securitization coverage. I wanted to create a pull up banner that provides descriptive information about the services the company offers such as insights into the news coverage, the securitization podcast and the awards, adding further value to our audiences’ experience.
My proud moment – Here’s a Picture
Banners at a securitization conference in Las Vegas
The banners were printed and displayed in a booth at one of the largest capital markets conferences focused on Securitization in Las Vegas in February 2024 attended by over 9k delegates from around the world.
Trifold design
The trifold includes the new branding I’ve designed, an introduction to the company and its securitization services.
It also includes a QR code to prompt delegates to visit the website.
Here’s a mockup of the design and its printed version.
Survey cards
Another campaign I’ve worked on was the new conference briefing GlobalCapital just launched recently. Here are some graphics that I’ve created for the event.
