Project: Lazy Morning Bars
BlueSky Graphics Coursework
Packaging design for Lazy Morning Bars
THE BRIEF
Create an uplifting and energetic pattern design packaging for Lazy Morning Bars, a company that sells protein bars that have nutrients with different flavours. Showcase the patterns in protein bar mockups.
Display the brand name as a wordmark: Lazy Morning Bars.
THE CONCEPT
I created three different flavours for Lazy Morning Bars including dark and white chocolate, and orange.
The packaging needed to display uplifting and energetic patterns, therefore I used vibrant colours and patterns that would highlight each flavour.
THE PROCESS
I mostly used Illustrator to create the patterns for the packaging. Each protein bar has its own colour palette mixed with gradients to make the objects stand out and it adds more realism to the elements.
WHITE CHOCO BAR
I created the White Chocolate Bar (cubes) by using shapes, 3D and Materials effects by incorporating some texts to give an "engraved" effect on the bars. I added a set of patterns to the packaging's background to make it more visually interesting.
DARK CHOCO BAR
I designed the Dark Chocolate Bar by using shapes, added the text “dark choco”, 3D and Materials effects as well as some shadows to give a realistic feeling of the pattern. I used the curvature tool to design the chocolate flowing glaze.
ORANGE PROTEIN BAR
For the Orange Protein Bar, I wanted to create a mood lifting effect by adding citrus colours.
I designed sliced oranges by using shapes, the direct selection tool to manipulate
the form of shapes and the object transform tool to complete the element.
TRIFOLD DESIGN
I wanted to create a promotional brochure and I have created a trifold using In-Design. All the other design assets were created using Illustrator as mentioned, in addition, I also created a map to include the location of the store.
This brochure is portable and the information can be organised and broken up into sections for the audience.
I also created a QR code that redirects to the Lazy Morning Bars menu.
Please feel free to scan the QR code to view the menu.
