THE BRIEF
Create a logo for Tap & Track, a new start-up company that has launched a habit tracker app. 
The logo needs to be a combination mark logo, the colour palette was provided in the brief. 
The logo will be used as an app on digital devices. 

THE PROCESS

In order to come up with a logo concept, I brainstormed by drawing on a piece of paper some sketches such as circles, arrows, light bulbs, graphs, and pie charts. I transferred my ideas to Illustrator to design the final version of the logo. 

At first, I had three logo ideas, I asked some close friends and family members to pick the one they liked the most because I wanted to see which ones caught people's attention the most and understand the reason for their choices. Personally, I liked all of them but the first one won. I love it because it is simple, clean and memorable.
(See below the logos).

The circle represents the tracker and the TT in the middle of the circle are the initials of the company's name, 
Tap & Track, I wanted to keep the effect of a tracker also on the initials TT.